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Strategic activity mapping for software architects May 25, 2025 On the role of Distinguished Engineer and CTO Mindset Apr 27, 2025 The future is bright Mar 30, 2025 Software Engineering is here to stay Mar 3, 2024 Some thoughts on recent RTO announcements Jun 22, 2023 Comparing AWS SQS, SNS, and Kinesis: A Technical Breakdown for Enterprise Developers Feb 11, 2023 Should today’s developers worry about AI code generators taking their jobs? Dec 11, 2022 Things to be Thankful for Nov 24, 2022 Book review: Clojure for the Brave and True Oct 2, 2022 Monolithic repository vs a monolith Aug 23, 2022 Scripting languages are tools for tying APIs together, not building complex systems Jun 8, 2022 There is no such thing as one grand unified full-stack programming language May 27, 2022 Most terrifying professional artifact May 14, 2022 Best practices for building a microservice architecture Apr 25, 2022 True identity verification should require a human Mar 16, 2020 On elephant graveyards Feb 15, 2020 TDWI 2019: Architecting Modern Big Data API Ecosystems May 30, 2019 Returning security back to the user Feb 2, 2019 Which AWS messaging and queuing service to use? Jan 25, 2019 Using Markov Chain Generator to create Donald Trump's state of union speech Jan 20, 2019 The religion of JavaScript Nov 26, 2018 Leaving Facebook and Twitter: here are the alternatives Mar 25, 2018 When politics and technology intersect Mar 24, 2018 TypeScript starts where JavaScript leaves off Aug 2, 2017 Node.js is a perfect enterprise application platform Jul 30, 2017 Rather than innovating Walmart bullies their tech vendors to leave AWS Jun 27, 2017 Architecting API ecosystems: my interview with Anthony Brovchenko of R. Culturi Jun 5, 2017 TDWI 2017, Chicago, IL: Architecting Modern Big Data API Ecosystems May 30, 2017 Apple’s recent announcements have been underwhelming Oct 29, 2016 Why I switched to Android and Google Project Fi and why should you Aug 28, 2016 Amazon Alexa is eating the retailers alive Jun 22, 2016 What can we learn from the last week's salesforce.com outage ? May 15, 2016 Why it makes perfect sense for Dropbox to leave AWS May 7, 2016 JEE in the cloud era: building application servers Apr 22, 2016 Managed IT is not the future of the cloud Apr 9, 2016 JavaScript as the language of the cloud Feb 20, 2016 OAuth 2.0: the protocol at the center of the universe Jan 1, 2016 Operations costs are the Achille's heel of NoSQL Nov 23, 2015 IT departments must transform in the face of the cloud revolution Nov 9, 2015 Banking Technology is in Dire Need of Standartization and Openness Sep 28, 2015 Top Ten Differences Between ActiveMQ and Amazon SQS Sep 5, 2015 We Live in a Mobile Device Notification Hell Aug 22, 2015 What Every College Computer Science Freshman Should Know Aug 14, 2015 The Three Myths About JavaScript Simplicity Jul 10, 2015 Book Review: "Shop Class As Soulcraft" By Matthew B. Crawford Jul 5, 2015 Your IT Department's Kodak Moment Jun 17, 2015 The longer the chain of responsibility the less likely there is anyone in the hierarchy who can actually accept it Jun 7, 2015 Smart IT Departments Own Their Business API and Take Ownership of Data Governance May 13, 2015 We Need a Cloud Version of Cassandra May 7, 2015 Building a Supercomputer in AWS: Is it even worth it ? Apr 13, 2015 Ordered Sets and Logs in Cassandra vs SQL Apr 8, 2015 Exploration of the Software Engineering as a Profession Apr 8, 2015 What can Evernote Teach Us About Enterprise App Architecture Apr 2, 2015 Why I am Tempted to Replace Cassandra With DynamoDB Nov 13, 2014 Infrastructure in the cloud vs on-premise Aug 25, 2014 Wall St. wakes up to underinvestment in OMS Aug 21, 2014 Cassandra: Lessons Learned Jun 6, 2014

We Live in a Mobile Device Notification Hell

August 22, 2015

[caption id="attachment_225" align="aligncenter" width="300"]Notification Hell Notification Hell[/caption]

On a hot Sunday afternoon I found myself walking around Menlo Park Mall in central NJ with my wife and kids. My phone vibrated because someone's automatic spambot just faved a dozen of my photos on Flickr1. Bitstrips app wanted to let me know that I have new Bitstrips waiting for me. 10App demanded my attention reminding me to make a YouTube video of what my kids did today.

As we walked past Verizon store, my phone got all excited telling me about all the things I can buy there. Apple Store wanted to remind me I have my order waiting for pick-up, even though I picked it up a week ago.

Flipboard decided to notify me that a barely dressed coffee aficionado interior decorator started following me. I have hundreds of messages unread in my personal email account and dozens of LinkedIn notifications of recruiters telling me about "Urgent Java openings" that have nothing to do with my career goals.

When I got back home my iPad's screen was filled with the same exact notifications that my iPhone told me about, as if iPad is unaware it is owned by the same person and that I already acknowledged them. To make the matters worse my MacBook's notification screen was repeating them as well.

We live in a notification hell world of smartphones, and every year it is getting worse. Our presumably smart devices are incapable of differentiating between what is important and what is not. The social sharing apps like Facebook, Twitter, and Instagram want our constant attention. Flickr is now a spam-bot haven -- any time I post a picture, any hour of the day, it is immediately favorited by the same 3 people who have millions of favorites in their photostreams.

No wonder I have no desire to buy a smart-watch2 and I keep my iPhone permanently in a "Do Not Disturb" mode. Why would I want to add a yet another device that I have on me that will constantly demand my attention ?

[caption id="attachment_228" align="aligncenter" width="300"] Buried in their smartphones[/caption]

While I miss the days of simple flip-phones, I can't deny the convenience of smart mobile devices. They allow us to work where and when we want. They allow us to get the best price for products we shop for. Yet, I would love nothing more than to stop all the meaningless blinking, beeping and flashing.

We need intelligence built into mobile push notifications. While it is possible to selectively enable or disable notifications by the app, it is simply not enough. When I see a notification I want to swipe it and say "It's not important" and have my device learn over time and stop alerting me of it3. This learning is then propagated to all of my devices.

Once I acknowledged a notification there is no need for my other devices to tell me about it again. There is nothing stopping my MacBook, iPhone and iPad from knowing that I already read my brother's Facebook update. They can decrement the notification counters and remove that notification from their respective screens.

There used to be a joke in the software engineering circles that a software platform reaches the end of its natural lifecycle when it becomes capable of browsing the web. In 2015 it seems that any app loses its usefulness the moment it allows social sharing and public APIs. Once social sharing is enabled and public APIs are published the app becomes a medium for spam. Consider all the outfits that let you "buy" Twitter, Instagram, Flickr or Facebook followers.

[caption id="attachment_233" align="aligncenter" width="300"]Social Media Social Media[/caption]

I used to love Flipboard and used it daily to read the news. Then one day Flipboard allowed "likes" and "follows". Within days I went from zero followers to a few dozen followers, all of which are skinny women calling themselves "internet mavens", "social media aficionados" and "interior decorators." Somehow they were all interested in Big Data, international politics, and stock market investments. I uninstalled Flipboard until I read somewhere that they started allowing private profiles that one has to opt-in.

It is not complicated for social media platforms to tell who is a bot and who is not. On Flickr, for example, an account with a million favorites but only a couple hundred photos that haven't been updated in a couple of years is a spam bot4. These platforms can impose API limits -- it is simply not humanly possible for someone to have a million favorite photos on Flickr, for instance.

Vast majority of us are not doctors5, military, police or firefighters -- we have no real work emergencies. Most of us do not deal with life and death situations as part of our jobs. In software engineering what we typically call emergencies are self-inflicted manufactured crises. And yet, with proliferation of smart mobile devices we are expected to be constantly in contact with our work.

We need enterprise apps on our devices to know what's important and to learn what is not. Enterprise apps should not be constantly notifying us of "work" we would rather not be doing on our spare time. Instead, they should be reminding us of our goals and helping us succeed.






  1. https://www.flickr.com/photos/olegdulin 

  2. Why I am not getting an Apple Watch 

  3. I am thinking something along the lines of a Bayesian-network based spam filter. 

  4. It is disappointing to see some well-known photographers utilize the services of spammers. 

  5. Software Engineers Are Not Doctors