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Strategic activity mapping for software architects May 25, 2025 On the role of Distinguished Engineer and CTO Mindset Apr 27, 2025 The future is bright Mar 30, 2025 2024 Reflections Dec 31, 2024 My giant follows me wherever I go Sep 20, 2024 The day I became an architect Sep 11, 2024 Are developer jobs truly in decline? Jun 29, 2024 Form follows fiasco Mar 31, 2024 Software Engineering is here to stay Mar 3, 2024 Thanksgiving reflections Nov 23, 2023 On luck and gumption Oct 8, 2023 Some thoughts on recent RTO announcements Jun 22, 2023 On Amazon Prime Video’s move to a monolith May 14, 2023 One size does not fit all: neither cloud nor on-prem Apr 10, 2023 Some thoughts on the latest LastPass fiasco Mar 5, 2023 Comparing AWS SQS, SNS, and Kinesis: A Technical Breakdown for Enterprise Developers Feb 11, 2023 Should today’s developers worry about AI code generators taking their jobs? Dec 11, 2022 Working from home works as well as any distributed team Nov 25, 2022 Things to be Thankful for Nov 24, 2022 If we stop feeding the monster, the monster will die Nov 20, 2022 Why I am a poll worker since 2020 Nov 11, 2022 Why you should question the “database per service” pattern Oct 5, 2022 The Toxic Clique Sep 28, 2022 Stop Shakespearizing Sep 16, 2022 Using GNU Make with JavaScript and Node.js to build AWS Lambda functions Sep 4, 2022 Why don’t they tell you that in the instructions? Aug 31, 2022 Monolithic repository vs a monolith Aug 23, 2022 Scripting languages are tools for tying APIs together, not building complex systems Jun 8, 2022 Java is no longer relevant May 29, 2022 Automation and coding tools for pet projects on the Apple hardware May 28, 2022 There is no such thing as one grand unified full-stack programming language May 27, 2022 Am I getting old or is it really ok now to trash your employer on social media? May 25, 2022 Peloton could monetize these ideas if they only listen May 15, 2022 Most terrifying professional artifact May 14, 2022 Good idea fairy strikes when you least expect it May 2, 2022 Best practices for building a microservice architecture Apr 25, 2022 TypeScript is a productivity problem in and of itself Apr 20, 2022 In most cases, there is no need for NoSQL Apr 18, 2022 Tools of the craft Dec 18, 2021 Kitchen table conversations Nov 7, 2021 Application developers like to think their app is the only one Apr 5, 2021 Node.js and Lambda deployment size restrictions Mar 1, 2021 A year of COVID taught us all how to work remotely Feb 10, 2021 Should we abolish Section 230 ? Feb 1, 2021 This year I endorse Joe Biden for President Aug 26, 2020 True identity verification should require a human Mar 16, 2020 Making the best of remote work - Coronavirus blues Mar 16, 2020 Perhaps something good will come out of the 2020 Coronavirus hysteria Mar 11, 2020 The passwords are no longer a necessity. Let’s find a good alternative. Mar 2, 2020 What programming language to use for a brand new project? Feb 18, 2020 On elephant graveyards Feb 15, 2020 TDWI 2019: Architecting Modern Big Data API Ecosystems May 30, 2019 Configuring Peloton Apple Health integration Feb 16, 2019 All emails are free -- except they are not Feb 9, 2019 Returning security back to the user Feb 2, 2019 Microsoft acquires Citus Data Jan 26, 2019 Which AWS messaging and queuing service to use? Jan 25, 2019 Facebook vastly improved their advertiser vetting process Jan 21, 2019 Using Markov Chain Generator to create Donald Trump's state of union speech Jan 20, 2019 The religion of JavaScript Nov 26, 2018 Teleportation can corrupt your data Sep 29, 2018 Let’s talk cloud neutrality Sep 17, 2018 A conservative version of Facebook? Aug 30, 2018 Fixing the Information Marketplace Aug 26, 2018 On Facebook and Twitter censorship Aug 20, 2018 What does a Chief Software Architect do? Jun 23, 2018 Apple Watch Series 3 is a gem worth waiting for May 28, 2018 I downloaded my Facebook data. Nothing there surprised me. Apr 14, 2018 Facebook is the new Microsoft Apr 14, 2018 Quick guide to Internet privacy for families Apr 7, 2018 Leaving Facebook and Twitter: here are the alternatives Mar 25, 2018 When politics and technology intersect Mar 24, 2018 Nobody wants your app Aug 2, 2017 TypeScript starts where JavaScript leaves off Aug 2, 2017 Node.js is a perfect enterprise application platform Jul 30, 2017 Design patterns in TypeScript: Factory Jul 30, 2017 Design patterns in TypeScript: Chain of Responsibility Jul 22, 2017 Singletons in TypeScript Jul 16, 2017 The technology publishing industry needs to transform in order to survive Jun 30, 2017 Rather than innovating Walmart bullies their tech vendors to leave AWS Jun 27, 2017 Architecting API ecosystems: my interview with Anthony Brovchenko of R. Culturi Jun 5, 2017 TDWI 2017, Chicago, IL: Architecting Modern Big Data API Ecosystems May 30, 2017 I tried an Apple Watch for two days and I hated it Mar 30, 2017 Copyright in the 21st century or how "IT Gurus of Atlanta" plagiarized my and other's articles Mar 21, 2017 Emails, politics, and common sense Jan 14, 2017 Online grocers have an additional burden to be reliable Jan 5, 2017 Windows 10: a confession from an iOS traitor Jan 4, 2017 Here is to a great 2017! Dec 26, 2016 The smartest person in the room Dec 24, 2016 Collaborative work in the cloud: what I learned teaching my daughter how to code Dec 10, 2016 Apple’s recent announcements have been underwhelming Oct 29, 2016 Don't trust your cloud service until you've read the terms Sep 27, 2016 I am addicted to Medium, and I am tempted to move my entire blog to it Sep 9, 2016 What I learned from using Amazon Alexa for a month Sep 7, 2016 Why I switched to Android and Google Project Fi and why should you Aug 28, 2016 Praising Bank of America's automated phone-based customer service Aug 23, 2016 Amazon Alexa is eating the retailers alive Jun 22, 2016 In search for the mythical neutrality among top-tier public cloud providers Jun 18, 2016 In Support Of Gary Johnson Jun 13, 2016 What can we learn from the last week's salesforce.com outage ? May 15, 2016 Why it makes perfect sense for Dropbox to leave AWS May 7, 2016 JEE in the cloud era: building application servers Apr 22, 2016 Let's stop letting tools get in the way of results Apr 10, 2016 Managed IT is not the future of the cloud Apr 9, 2016 JavaScript as the language of the cloud Feb 20, 2016 LinkedIn needs a reset Feb 13, 2016 In memory of Ed Yourdon Jan 23, 2016 OAuth 2.0: the protocol at the center of the universe Jan 1, 2016 Our civilization has a single point of failure Dec 16, 2015 Operations costs are the Achille's heel of NoSQL Nov 23, 2015 IT departments must transform in the face of the cloud revolution Nov 9, 2015 Banking Technology is in Dire Need of Standartization and Openness Sep 28, 2015 I Stand With Ahmed Sep 19, 2015 Setting Up Cross-Region Replication of AWS RDS for PostgreSQL Sep 12, 2015 Top Ten Differences Between ActiveMQ and Amazon SQS Sep 5, 2015 We Live in a Mobile Device Notification Hell Aug 22, 2015 What Every College Computer Science Freshman Should Know Aug 14, 2015 Ten Questions to Consider Before Choosing Cassandra Aug 8, 2015 On Maintaining Personal Brand as a Software Engineer Aug 2, 2015 Big Data Should Be Used To Make Ads More Relevant Jul 29, 2015 Social Media Detox Jul 11, 2015 The Three Myths About JavaScript Simplicity Jul 10, 2015 Book Review: "Shop Class As Soulcraft" By Matthew B. Crawford Jul 5, 2015 Attracting STEM Graduates to Traditional Enterprise IT Jul 4, 2015 Your IT Department's Kodak Moment Jun 17, 2015 The longer the chain of responsibility the less likely there is anyone in the hierarchy who can actually accept it Jun 7, 2015 Big Data is not all about Hadoop May 30, 2015 Smart IT Departments Own Their Business API and Take Ownership of Data Governance May 13, 2015 Guaranteeing Delivery of Messages with AWS SQS May 9, 2015 We Need a Cloud Version of Cassandra May 7, 2015 The Clarkson School Class of 2015 Commencement speech May 5, 2015 Why I am not Getting an Apple Watch For Now: Or Ever Apr 26, 2015 My Brief Affair With Android Apr 25, 2015 Building a Supercomputer in AWS: Is it even worth it ? Apr 13, 2015 Ordered Sets and Logs in Cassandra vs SQL Apr 8, 2015 Exploration of the Software Engineering as a Profession Apr 8, 2015 What can Evernote Teach Us About Enterprise App Architecture Apr 2, 2015 Microsoft and Apple Have Everything to Lose if Chromebooks Succeed Mar 31, 2015 Do not apply data science methods without understanding them Mar 25, 2015 Where AWS Elastic BeanStalk Could be Better Mar 3, 2015 On apprenticeship Feb 13, 2015 Trying to Replace Cassandra with DynamoDB ? Not so fast Feb 2, 2015 Configuring Master-Slave Replication With PostgreSQL Jan 31, 2015 On Managing Stress, Multitasking and Other New Year's Resolutions Jan 1, 2015 Why I am Tempted to Replace Cassandra With DynamoDB Nov 13, 2014 Software Engineering and Domain Area Expertise Nov 7, 2014 How We Overcomplicated Web Design Oct 8, 2014 Docker can fundamentally change how you think of server deployments Aug 26, 2014 Infrastructure in the cloud vs on-premise Aug 25, 2014 Everyone Wants to Be a Tailor Aug 23, 2014 Wall St. wakes up to underinvestment in OMS Aug 21, 2014 Cassandra: a key puzzle piece in a design for failure Aug 18, 2014 Software Engineers Are Not Doctors Aug 3, 2014 Cassandra: Lessons Learned Jun 6, 2014 On anti-loops Mar 13, 2014 Things I wish Apache Cassandra was better at Feb 12, 2014 On working from home and remote teams Nov 17, 2013 Thanking MIT Scratch Sep 14, 2013 "Hello, World!" Using Apache Thrift Feb 24, 2013 Have computers become too complicated for teaching ? Jan 1, 2013 Thoughts on Wall Street Technology Aug 11, 2012 Scripting News: After X years programming Jun 5, 2012 Happy New Year! Jan 1, 2012 Java, Linux and UNIX: How much things have progressed Dec 7, 2010 Eminence Grise: A trusted advisor May 13, 2009 Best way to start writing an XSLT Jun 25, 2006 You can always learn from someone better than yourself Feb 11, 2006

Teleportation can corrupt your data

September 29, 2018

My employer issued me two phones - an iPhone, and a desk phone. I rarely use my desk phone. Most of the time I don't pick it up when it rings because in 99% of the cases it is a vendor cold calling me to sell me something.

Today I made a mistake of picking up my desk phone when it rang:
Salesperson: "Is this Oleg?"


Me: "Yes"


Salesperson: "Do you have a minute? Is now a good time?"

I already got interrupted and lost my train of though.
Me: "Sure, a minute."


Salesperson: "I work for a company that developed an ETL solution that can use Kafka and Spark to literally teleport your data from your database to any analytics engine without you writing any code! Is this something you would be interested in?"

I know both Kafka and Spark, and I know that neither supports quantum teleportation. I try to contain my laughter but politely decline. I didn't catch the name of the vendor but a Google search for "etl teleport data" reveals a few outfits, at least one of which is attempting to achieve quantum physics nirvana with Apache Kafka and Spark.
Me: "No, thanks, I am not interested in teleportation at this time."

I find this experience humorous because I am the wrong person for this type of a sales pitch. I can see through the bullshit. I am a capable developer and architect. Finally, at various points in my career, I found myself on both sides of the presentation.

On the consulting and solution and the sales side of my career, I helped prepare and make presentations to IT executives. I contributed to the bullshit my boss told clients to get the project. I could also see how some executives eyes would glaze over the moment the bullshit started flowing.

Oh and one more thing: I have a patent on configuration-driven ETL. I know at least a thing or two about zero-code solutions. I know enough to tell you that configuration complexity gets to the point where it is easier to just write the code.

I have a few suggestions for more effective cold calls.

Stop acting like my time is less valuable than yours

My desk phone used to ring about four or five times per day with the same caller ID. After about a week of getting annoyed, I picked it up. The sales person on the other line asked me if it would be ok to email me an infographic that will educate me on the topic she represented so we can have a follow-up webinar to discuss more details.

The worst part of that particular call was that it was automated. When I asked her why do I see her caller ID on my phone multiple times a day she told me they use some software that robodials until the call is picked up before connecting to a sales agent. told her to please stop calling me, and most certainly don't call me to ask me for permission to email me, and better yet don't call or email me.

I receive hundreds of emails per day. Most of them are spam from vendors trying to sell me things I don't want. Several times a day I have to scan through all of them and make sure I don't miss an important email that is relevant to me.

By sending me unsolicited emails and by cold calling me using robotic software you are indicating to me that you feel my time is not valuable. You are saying that interrupting me all day with unsolicited emails and cold calls costs you nothing but a small chance of you winning a gig is worth it to you.

Cut the crap and learn about your audience

I wonder what genius thinks they are going to win the projects if they tell potential clients they achieved quantum teleportation using Apache Kafka. I am sure some people will bite the bait and sign the contract, but I am the wrong person for buzzword infused sales pitches that mean absolutely nothing.

Please learn your audience before you cold call or email me. Show me you value my attention. Google my name. My career is on full display on this website and it is SEO optimized. My name will show up on Google. Do your homework and show me you value my attention.

FUD about open source is so 1990s

In the early days of open source software enterprise IT departments were scared of it. They felt better if they got a support contract or a proprietary solution. Trying to make your sales pitch about how open source is difficult to deal with or is dangerous is just not going to fly in 2018. You are better off these days participating in open source than fighting it.

Community participation is better than sales

Cold calling me for small chance I might find your solution valuable to me is highly unlikely to yield any profits to either one of us. When I need something, I will look for it. I will eventually find a solution on Stack Overflow or Github. You are much more likely to get attention from people like me by contributing to both.

So, stop calling and emailing. Make yourself discoverable in the community by participating in it.