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Strategic activity mapping for software architects May 25, 2025 The future is bright Mar 30, 2025 2024 Reflections Dec 31, 2024 The day I became an architect Sep 11, 2024 Are developer jobs truly in decline? Jun 29, 2024 Should today’s developers worry about AI code generators taking their jobs? Dec 11, 2022 Automation and coding tools for pet projects on the Apple hardware May 28, 2022 Good idea fairy strikes when you least expect it May 2, 2022 Best practices for building a microservice architecture Apr 25, 2022 Tools of the craft Dec 18, 2021 Configuring Peloton Apple Health integration Feb 16, 2019 Using Markov Chain Generator to create Donald Trump's state of union speech Jan 20, 2019 The religion of JavaScript Nov 26, 2018 Teleportation can corrupt your data Sep 29, 2018 Quick guide to Internet privacy for families Apr 7, 2018 Leaving Facebook and Twitter: here are the alternatives Mar 25, 2018 When politics and technology intersect Mar 24, 2018 Node.js is a perfect enterprise application platform Jul 30, 2017 The technology publishing industry needs to transform in order to survive Jun 30, 2017 Emails, politics, and common sense Jan 14, 2017 Windows 10: a confession from an iOS traitor Jan 4, 2017 Don't trust your cloud service until you've read the terms Sep 27, 2016 I am addicted to Medium, and I am tempted to move my entire blog to it Sep 9, 2016 What I learned from using Amazon Alexa for a month Sep 7, 2016 Amazon Alexa is eating the retailers alive Jun 22, 2016 In Support Of Gary Johnson Jun 13, 2016 What can we learn from the last week's salesforce.com outage ? May 15, 2016 Let's stop letting tools get in the way of results Apr 10, 2016 In memory of Ed Yourdon Jan 23, 2016 OAuth 2.0: the protocol at the center of the universe Jan 1, 2016 What Every College Computer Science Freshman Should Know Aug 14, 2015 On Maintaining Personal Brand as a Software Engineer Aug 2, 2015 The Three Myths About JavaScript Simplicity Jul 10, 2015 The longer the chain of responsibility the less likely there is anyone in the hierarchy who can actually accept it Jun 7, 2015 Ordered Sets and Logs in Cassandra vs SQL Apr 8, 2015 Have computers become too complicated for teaching ? Jan 1, 2013 Best way to start writing an XSLT Jun 25, 2006

Good idea fairy strikes when you least expect it

May 2, 2022

Good Idea Fairy is a mysterious creature that preys on gullible, out of touch and quickly impressed corporate leaders:




Not familiar with the Good Idea Fairy? The origin of the term is in the U.S. military and describes an evil, mythical creature that whispers advice and ideas into the ears of leadership, causing hundreds of unnecessary changes and countless wasted man-hours. The term may have it’s origin in the military, but sightings of the good idea fairy can happen anywhere faulty ideas enter the brains of leaders and decision makers. Think you’re immune? Ever completed a task on which you were inexperienced or confused? Do you have a hard time listening to advice or input from others? If so, then you are a likely candidate for a visit by the good idea fairy.




The Good Idea Fairy calls business executives and software architects all the time. It takes the form of different voices and introduces itself as sales or consultants from various vendors. There are entire companies dedicated to being good idea fairies, and they make a lot of money. I worked for a Good Idea Fairy company once, and I know how they work.



The Good Idea Fairy doesn’t need to be a vendor or a consultant. It can be an article at Gartner, InfoWorld, a trending post on Reddit, or a thread on Twitter. I know how this works — I wrote for InfoWorld.



Elephant Graveyards are honey pots for the Good Idea Fairy. A business executive, a developer, or an architect that finds themselves in an elephant graveyard simply has nothing better to do with their time than to listen to the Good Idea Fairy whispers. 



The Good Idea Fairy sometimes calls me, but I don’t pick up. Sometimes, the fairy leaves me voice messages. Other times it sends me emails. It calls my desk phone at the office, personal, and home phone. It finds me on LinkedIn.



The Good Idea Fairy tries to reach out to me all the time. It told me about data teleporation. Most of the time, the ideas it presents to me are solutions in search of problems.



I am the wrong Chief Architect for the Good Idea Fairy to prey upon. You see, I am a very practical and pragmatic Chief Architect. I know what I know, and I know what I don’t know. I solve problems by writing code — I have the background and the training to do that. I can see through the bullshit. 



As a general rule, I don’t pick up the phone from numbers I don’t recognize. I also don’t respond to unsolicited emails from vendors.



I can’t always avoid the Good Idea Fairy because it seems to find its way to my workday through indirect means. As an architect, the Good Idea Fairy visiting other leaders, developers, and architects is a colossal pain in my neck.



If the Good Idea Fairy does visit me indirectly, I ask, “What problem does your idea solve? Does my project have that problem?” A related question to ask should be: “Can we solve this problem with existing tools we have?” By the way, if the Good Idea Fairy asks for diagrams to see if my project has the problem they are trying to solve, it should be sent back to do their homework.



I set expectations and constraints. Once the project is underway and decisions have been made, barring unforeseen problems, there should be no room for the Good Idea Fairy. The Good Idea Fairy should know its time and place.








Featured image from Wikimedia Commons.