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The Dulin Report

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Strategic activity mapping for software architects May 25, 2025 On the role of Distinguished Engineer and CTO Mindset Apr 27, 2025 The future is bright Mar 30, 2025 2024 Reflections Dec 31, 2024 My giant follows me wherever I go Sep 20, 2024 The day I became an architect Sep 11, 2024 Are developer jobs truly in decline? Jun 29, 2024 Leadership is About "We," Not "I" Jun 9, 2024 Form follows fiasco Mar 31, 2024 Software Engineering is here to stay Mar 3, 2024 Some thoughts on recent RTO announcements Jun 22, 2023 On Amazon Prime Video’s move to a monolith May 14, 2023 One size does not fit all: neither cloud nor on-prem Apr 10, 2023 Some thoughts on the latest LastPass fiasco Mar 5, 2023 Comparing AWS SQS, SNS, and Kinesis: A Technical Breakdown for Enterprise Developers Feb 11, 2023 Working from home works as well as any distributed team Nov 25, 2022 Why you should question the “database per service” pattern Oct 5, 2022 Book review: Clojure for the Brave and True Oct 2, 2022 Stop Shakespearizing Sep 16, 2022 Why don’t they tell you that in the instructions? Aug 31, 2022 Monolithic repository vs a monolith Aug 23, 2022 Automation and coding tools for pet projects on the Apple hardware May 28, 2022 There is no such thing as one grand unified full-stack programming language May 27, 2022 Most terrifying professional artifact May 14, 2022 If you haven’t done it already, get yourself a Raspberry Pi and install Linux on it May 9, 2022 Good idea fairy strikes when you least expect it May 2, 2022 Kitchen table conversations Nov 7, 2021 Application developers like to think their app is the only one Apr 5, 2021 A year of COVID taught us all how to work remotely Feb 10, 2021 What programming language to use for a brand new project? Feb 18, 2020 The religion of JavaScript Nov 26, 2018 Teleportation can corrupt your data Sep 29, 2018 Let’s talk cloud neutrality Sep 17, 2018 What does a Chief Software Architect do? Jun 23, 2018 Nobody wants your app Aug 2, 2017 TypeScript starts where JavaScript leaves off Aug 2, 2017 Singletons in TypeScript Jul 16, 2017 Emails, politics, and common sense Jan 14, 2017 Online grocers have an additional burden to be reliable Jan 5, 2017 Collaborative work in the cloud: what I learned teaching my daughter how to code Dec 10, 2016 Apple’s recent announcements have been underwhelming Oct 29, 2016 What I learned from using Amazon Alexa for a month Sep 7, 2016 Why I switched to Android and Google Project Fi and why should you Aug 28, 2016 Amazon Alexa is eating the retailers alive Jun 22, 2016 In search for the mythical neutrality among top-tier public cloud providers Jun 18, 2016 In Support Of Gary Johnson Jun 13, 2016 Files and folders: apps vs documents May 26, 2016 What can we learn from the last week's salesforce.com outage ? May 15, 2016 Why it makes perfect sense for Dropbox to leave AWS May 7, 2016 JEE in the cloud era: building application servers Apr 22, 2016 Let's stop letting tools get in the way of results Apr 10, 2016 JavaScript as the language of the cloud Feb 20, 2016 LinkedIn needs a reset Feb 13, 2016 In memory of Ed Yourdon Jan 23, 2016 Our civilization has a single point of failure Dec 16, 2015 IT departments must transform in the face of the cloud revolution Nov 9, 2015 I Stand With Ahmed Sep 19, 2015 Setting Up Cross-Region Replication of AWS RDS for PostgreSQL Sep 12, 2015 Top Ten Differences Between ActiveMQ and Amazon SQS Sep 5, 2015 We Live in a Mobile Device Notification Hell Aug 22, 2015 What Every College Computer Science Freshman Should Know Aug 14, 2015 On Maintaining Personal Brand as a Software Engineer Aug 2, 2015 The Three Myths About JavaScript Simplicity Jul 10, 2015 Book Review: "Shop Class As Soulcraft" By Matthew B. Crawford Jul 5, 2015 Attracting STEM Graduates to Traditional Enterprise IT Jul 4, 2015 Your IT Department's Kodak Moment Jun 17, 2015 The longer the chain of responsibility the less likely there is anyone in the hierarchy who can actually accept it Jun 7, 2015 Big Data is not all about Hadoop May 30, 2015 Smart IT Departments Own Their Business API and Take Ownership of Data Governance May 13, 2015 The Clarkson School Class of 2015 Commencement speech May 5, 2015 Why I am not Getting an Apple Watch For Now: Or Ever Apr 26, 2015 My Brief Affair With Android Apr 25, 2015 Exploration of the Software Engineering as a Profession Apr 8, 2015 What can Evernote Teach Us About Enterprise App Architecture Apr 2, 2015 Microsoft and Apple Have Everything to Lose if Chromebooks Succeed Mar 31, 2015 Do not apply data science methods without understanding them Mar 25, 2015 On apprenticeship Feb 13, 2015 On Managing Stress, Multitasking and Other New Year's Resolutions Jan 1, 2015 Why I am Tempted to Replace Cassandra With DynamoDB Nov 13, 2014 Software Engineering and Domain Area Expertise Nov 7, 2014 Docker can fundamentally change how you think of server deployments Aug 26, 2014 Wall St. wakes up to underinvestment in OMS Aug 21, 2014 Software Engineers Are Not Doctors Aug 3, 2014 Thanking MIT Scratch Sep 14, 2013 Have computers become too complicated for teaching ? Jan 1, 2013 Thoughts on Wall Street Technology Aug 11, 2012 Scripting News: After X years programming Jun 5, 2012 Java, Linux and UNIX: How much things have progressed Dec 7, 2010 Eminence Grise: A trusted advisor May 13, 2009

Teleportation can corrupt your data

September 29, 2018

My employer issued me two phones - an iPhone, and a desk phone. I rarely use my desk phone. Most of the time I don't pick it up when it rings because in 99% of the cases it is a vendor cold calling me to sell me something.

Today I made a mistake of picking up my desk phone when it rang:
Salesperson: "Is this Oleg?"


Me: "Yes"


Salesperson: "Do you have a minute? Is now a good time?"

I already got interrupted and lost my train of though.
Me: "Sure, a minute."


Salesperson: "I work for a company that developed an ETL solution that can use Kafka and Spark to literally teleport your data from your database to any analytics engine without you writing any code! Is this something you would be interested in?"

I know both Kafka and Spark, and I know that neither supports quantum teleportation. I try to contain my laughter but politely decline. I didn't catch the name of the vendor but a Google search for "etl teleport data" reveals a few outfits, at least one of which is attempting to achieve quantum physics nirvana with Apache Kafka and Spark.
Me: "No, thanks, I am not interested in teleportation at this time."

I find this experience humorous because I am the wrong person for this type of a sales pitch. I can see through the bullshit. I am a capable developer and architect. Finally, at various points in my career, I found myself on both sides of the presentation.

On the consulting and solution and the sales side of my career, I helped prepare and make presentations to IT executives. I contributed to the bullshit my boss told clients to get the project. I could also see how some executives eyes would glaze over the moment the bullshit started flowing.

Oh and one more thing: I have a patent on configuration-driven ETL. I know at least a thing or two about zero-code solutions. I know enough to tell you that configuration complexity gets to the point where it is easier to just write the code.

I have a few suggestions for more effective cold calls.

Stop acting like my time is less valuable than yours

My desk phone used to ring about four or five times per day with the same caller ID. After about a week of getting annoyed, I picked it up. The sales person on the other line asked me if it would be ok to email me an infographic that will educate me on the topic she represented so we can have a follow-up webinar to discuss more details.

The worst part of that particular call was that it was automated. When I asked her why do I see her caller ID on my phone multiple times a day she told me they use some software that robodials until the call is picked up before connecting to a sales agent. told her to please stop calling me, and most certainly don't call me to ask me for permission to email me, and better yet don't call or email me.

I receive hundreds of emails per day. Most of them are spam from vendors trying to sell me things I don't want. Several times a day I have to scan through all of them and make sure I don't miss an important email that is relevant to me.

By sending me unsolicited emails and by cold calling me using robotic software you are indicating to me that you feel my time is not valuable. You are saying that interrupting me all day with unsolicited emails and cold calls costs you nothing but a small chance of you winning a gig is worth it to you.

Cut the crap and learn about your audience

I wonder what genius thinks they are going to win the projects if they tell potential clients they achieved quantum teleportation using Apache Kafka. I am sure some people will bite the bait and sign the contract, but I am the wrong person for buzzword infused sales pitches that mean absolutely nothing.

Please learn your audience before you cold call or email me. Show me you value my attention. Google my name. My career is on full display on this website and it is SEO optimized. My name will show up on Google. Do your homework and show me you value my attention.

FUD about open source is so 1990s

In the early days of open source software enterprise IT departments were scared of it. They felt better if they got a support contract or a proprietary solution. Trying to make your sales pitch about how open source is difficult to deal with or is dangerous is just not going to fly in 2018. You are better off these days participating in open source than fighting it.

Community participation is better than sales

Cold calling me for small chance I might find your solution valuable to me is highly unlikely to yield any profits to either one of us. When I need something, I will look for it. I will eventually find a solution on Stack Overflow or Github. You are much more likely to get attention from people like me by contributing to both.

So, stop calling and emailing. Make yourself discoverable in the community by participating in it.