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On the role of Distinguished Engineer and CTO Mindset Apr 27, 2025 Software Engineering is here to stay Mar 3, 2024 Some thoughts on recent RTO announcements Jun 22, 2023 Some thoughts on the latest LastPass fiasco Mar 5, 2023 Working from home works as well as any distributed team Nov 25, 2022 If we stop feeding the monster, the monster will die Nov 20, 2022 Why I am a poll worker since 2020 Nov 11, 2022 Using GNU Make with JavaScript and Node.js to build AWS Lambda functions Sep 4, 2022 Scripting languages are tools for tying APIs together, not building complex systems Jun 8, 2022 Automation and coding tools for pet projects on the Apple hardware May 28, 2022 Am I getting old or is it really ok now to trash your employer on social media? May 25, 2022 Peloton could monetize these ideas if they only listen May 15, 2022 Most terrifying professional artifact May 14, 2022 Good idea fairy strikes when you least expect it May 2, 2022 A year of COVID taught us all how to work remotely Feb 10, 2021 Should we abolish Section 230 ? Feb 1, 2021 This year I endorse Joe Biden for President Aug 26, 2020 Making the best of remote work - Coronavirus blues Mar 16, 2020 The passwords are no longer a necessity. Let’s find a good alternative. Mar 2, 2020 All emails are free -- except they are not Feb 9, 2019 Returning security back to the user Feb 2, 2019 Which AWS messaging and queuing service to use? Jan 25, 2019 Using Markov Chain Generator to create Donald Trump's state of union speech Jan 20, 2019 Adobe Creative Cloud is an example of iPad replacing a laptop Jan 3, 2019 A conservative version of Facebook? Aug 30, 2018 Fixing the Information Marketplace Aug 26, 2018 On Facebook and Twitter censorship Aug 20, 2018 What does a Chief Software Architect do? Jun 23, 2018 Facebook is the new Microsoft Apr 14, 2018 Quick guide to Internet privacy for families Apr 7, 2018 Leaving Facebook and Twitter: here are the alternatives Mar 25, 2018 When politics and technology intersect Mar 24, 2018 The technology publishing industry needs to transform in order to survive Jun 30, 2017 Architecting API ecosystems: my interview with Anthony Brovchenko of R. Culturi Jun 5, 2017 Don't trust your cloud service until you've read the terms Sep 27, 2016 I am addicted to Medium, and I am tempted to move my entire blog to it Sep 9, 2016 Amazon Alexa is eating the retailers alive Jun 22, 2016 In search for the mythical neutrality among top-tier public cloud providers Jun 18, 2016 In Support Of Gary Johnson Jun 13, 2016 LinkedIn needs a reset Feb 13, 2016 In memory of Ed Yourdon Jan 23, 2016 We Live in a Mobile Device Notification Hell Aug 22, 2015 Ten Questions to Consider Before Choosing Cassandra Aug 8, 2015 On Maintaining Personal Brand as a Software Engineer Aug 2, 2015 Social Media Detox Jul 11, 2015 Book Review: "Shop Class As Soulcraft" By Matthew B. Crawford Jul 5, 2015 We Need a Cloud Version of Cassandra May 7, 2015 Ordered Sets and Logs in Cassandra vs SQL Apr 8, 2015 Microsoft and Apple Have Everything to Lose if Chromebooks Succeed Mar 31, 2015 On apprenticeship Feb 13, 2015 Configuring Master-Slave Replication With PostgreSQL Jan 31, 2015 Cassandra: Lessons Learned Jun 6, 2014 Thoughts on Wall Street Technology Aug 11, 2012 Scripting News: After X years programming Jun 5, 2012

Good idea fairy strikes when you least expect it

May 2, 2022

Good Idea Fairy is a mysterious creature that preys on gullible, out of touch and quickly impressed corporate leaders:




Not familiar with the Good Idea Fairy? The origin of the term is in the U.S. military and describes an evil, mythical creature that whispers advice and ideas into the ears of leadership, causing hundreds of unnecessary changes and countless wasted man-hours. The term may have it’s origin in the military, but sightings of the good idea fairy can happen anywhere faulty ideas enter the brains of leaders and decision makers. Think you’re immune? Ever completed a task on which you were inexperienced or confused? Do you have a hard time listening to advice or input from others? If so, then you are a likely candidate for a visit by the good idea fairy.




The Good Idea Fairy calls business executives and software architects all the time. It takes the form of different voices and introduces itself as sales or consultants from various vendors. There are entire companies dedicated to being good idea fairies, and they make a lot of money. I worked for a Good Idea Fairy company once, and I know how they work.



The Good Idea Fairy doesn’t need to be a vendor or a consultant. It can be an article at Gartner, InfoWorld, a trending post on Reddit, or a thread on Twitter. I know how this works — I wrote for InfoWorld.



Elephant Graveyards are honey pots for the Good Idea Fairy. A business executive, a developer, or an architect that finds themselves in an elephant graveyard simply has nothing better to do with their time than to listen to the Good Idea Fairy whispers. 



The Good Idea Fairy sometimes calls me, but I don’t pick up. Sometimes, the fairy leaves me voice messages. Other times it sends me emails. It calls my desk phone at the office, personal, and home phone. It finds me on LinkedIn.



The Good Idea Fairy tries to reach out to me all the time. It told me about data teleporation. Most of the time, the ideas it presents to me are solutions in search of problems.



I am the wrong Chief Architect for the Good Idea Fairy to prey upon. You see, I am a very practical and pragmatic Chief Architect. I know what I know, and I know what I don’t know. I solve problems by writing code — I have the background and the training to do that. I can see through the bullshit. 



As a general rule, I don’t pick up the phone from numbers I don’t recognize. I also don’t respond to unsolicited emails from vendors.



I can’t always avoid the Good Idea Fairy because it seems to find its way to my workday through indirect means. As an architect, the Good Idea Fairy visiting other leaders, developers, and architects is a colossal pain in my neck.



If the Good Idea Fairy does visit me indirectly, I ask, “What problem does your idea solve? Does my project have that problem?” A related question to ask should be: “Can we solve this problem with existing tools we have?” By the way, if the Good Idea Fairy asks for diagrams to see if my project has the problem they are trying to solve, it should be sent back to do their homework.



I set expectations and constraints. Once the project is underway and decisions have been made, barring unforeseen problems, there should be no room for the Good Idea Fairy. The Good Idea Fairy should know its time and place.








Featured image from Wikimedia Commons.